Running a small business in the UAE is exciting, but gaining online visibility can be challenging. With more consumers turning to Google to find local services, mastering local SEO is no longer optional. Whether you run a boutique in Dubai or a café in Sharjah, local SEO can help you attract nearby customers and compete...
So, you’ve launched your online store in the Middle East – maybe in the UAE, maybe in Saudi Arabia, or maybe you’re bootstrapping from Cairo with dreams of regional reach. Your platform is slick, your products are solid, and your logistics are getting there. Now comes the part no one wants to talk about but...
In part ONE, we’ve gone over biases, placebos, human interaction, behavioural economics, persuasive marketing, complementarity, and began the topic of nudging! In our second part, let’s jump to slicing digital marketing channels, explore nudging in-depth, and make a case for why behavioral economics should be taken into account in each one of them. The first...
In WW2, after the Allied Forces won back the European territories, they moved on to deal with Japan. Trying to avoid futile bloodshed, they’ve asked, during the Potsdam Conference, for unconditional surrender. Following this, the Japanese mass media requested a reply from their Prime Minister, and the only word he articulated was “mokusatsu”. As with...
In our previous article, we discussed the two worlds that we live in simultaneously – the social and the market one; then, we continued our analysis of human action & incentives and how these tie into anchoring, imprinting, and self-herding. In today’s article, we’ll be looking at how these relate to machine learning, going over...
A little personal history My family is by far my favorite test subject. Sometimes my ‘experiments’ are well received; other times, they push the envelope. I’ve always been fond of running ‘mischievous’ tests on them only to observe behaviors in various contexts harmlessly. There isn’t even the slightest hint of malice, and they are all...
In theory, writing isn’t an arduous task. Anyone can string together a few words and convey a message. In practice, knowing what makes or breaks a text is key to good penmanship. Every small detail that goes into your content can be min-maxed. The words you choose to use have to bear a certain tone,...
Digital marketing is what you get when you cross business with creativity. You acquire the professional rigor of a customer-focused organization and the innovative mindset of a modern-day Picasso. Interestingly, even though we live in the digital era, many businesses are still uncertain what good can come from collaborating with a digital agency. Sometimes, even...
Why is Machine Learning important? In 1959, Arthur Samuel – an IBM employee and a pioneer in computer gaming & AI, coined the term Machine Learning. What followed was a revolution in the tech world, as we began to prospect the potential of computers improving on their own, based on acquired experience and information. This...
One million active users join various social media platforms every day – nowadays, there are about 3.03 billion active users worldwide. It’s criminal to ignore such a large audience, and brands already know that – they are not paying $40 billion for nothing. That’s just money spent on social media advertising, not mentioning investments in...
