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Local SEO Best Practices for Small Businesses in the UAE

Running a small business in the UAE is exciting, but gaining online visibility can be challenging. With more consumers turning to Google to find local services, mastering local SEO is no longer optional. Whether you run a boutique in Dubai or a café in Sharjah, local SEO can help you attract nearby customers and compete...

The Logic of Business and Marketing: Part I – the Human Mind

A little personal history My family is by far my favorite test subject. Sometimes my ‘experiments’ are well received; other times, they push the envelope. I’ve always been fond of running ‘mischievous’ tests on them only to observe behaviors in various contexts harmlessly. There isn’t even the slightest hint of malice, and they are all...

digital-marketing

Digital marketing is what you get when you cross business with creativity. You acquire the professional rigor of a customer-focused organization and the innovative mindset of a modern-day Picasso. Interestingly, even though we live in the digital era, many businesses are still uncertain what good can come from collaborating with a digital agency. Sometimes, even...

5 Social Media Marketing Trends That Will (1)

One million active users join various social media platforms every day – nowadays, there are about 3.03 billion active users worldwide. It’s criminal to ignore such a large audience, and brands already know that – they are not paying $40 billion for nothing. That’s just money spent on social media advertising, not mentioning investments in...

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