In part ONE, we’ve gone over biases, placebos, human interaction, behavioural economics, persuasive marketing, complementarity, and began the topic of nudging! In our second part, let’s jump to slicing digital marketing channels, explore nudging in-depth, and make a case for why behavioral economics should be taken into account in each one of them. The first...
In WW2, after the Allied Forces won back the European territories, they moved on to deal with Japan. Trying to avoid futile bloodshed, they’ve asked, during the Potsdam Conference, for unconditional surrender. Following this, the Japanese mass media requested a reply from their Prime Minister, and the only word he articulated was “mokusatsu”. As with...
In our previous article, we discussed the two worlds that we live in simultaneously – the social and the market one; then, we continued our analysis of human action & incentives and how these tie into anchoring, imprinting, and self-herding. In today’s article, we’ll be looking at how these relate to machine learning, going...
A little personal history My family is by far my favorite test subject. Sometimes my ‘experiments’ are well received; other times, they push the envelope. I’ve always been fond of running ‘mischievous’ tests on them only to observe behaviors in various contexts harmlessly. There isn’t even the slightest hint of malice, and they are...
In theory, writing isn’t an arduous task. Anyone can string together a few words and convey a message. In practice, knowing what makes or breaks a text is key to good penmanship. Every small detail that goes into your content can be min-maxed. The words you choose to use have to bear a certain tone,...
Digital marketing is what you get when you cross business with creativity. You acquire the professional rigor of a customer-focused organization and the innovative mindset of a modern-day Picasso. Interestingly, even though we live in the digital era, many businesses are still uncertain what good can come from collaborating with a digital agency. Sometimes, even...
Why is Machine Learning important? In 1959, Arthur Samuel – an IBM employee and a pioneer in computer gaming & AI, coined the term Machine Learning. What followed was a revolution in the tech world, as we began to prospect the potential of computers improving on their own, based on acquired experience and information. This...
One million active users join various social media platforms every day – nowadays, there are about 3.03 billion active users worldwide. It’s criminal to ignore such a large audience, and brands already know that – they are not paying $40 billion for nothing. That’s just money spent on social media advertising, not mentioning investments in...
At each of my last three keynote addresses, I was asked this simple question: “What do you think is going to happen with marketing in 2019?” It’s still only summer, but people are already trying to look ahead and see what’s around the curve. I understand why: The world is changing a mile a minute,...
Only those who master all disciplines will be successful. Even in 2018, search engine optimization will neither be rocket science nor a science. Everyone can learn search engine optimization. However, for now, we would like to elaborate on the top 5 SEO opportunities for 2018-2019. Mobile First Index The outcry was great when Google announced...
