Our team

Our team is the primary reason our clients recommend us. Each of us have unique skills but all of us are highly skilled digitally wise. We balance numbers with creativity in order to get the best results for our clients.

Catalina Cazacu

Senior PPC Specialist

Catalina has worked in Advertising since she was 26. She is passionate about innovation and business strategy. She has created and implemented hundreds of online and offline advertising campaigns, from early concepts to execution, both in Romania and abroad.

Ioana – Maria Pasc

Social Media & Email Marketing Senior Specialist

Ioana is our social media and email marketing mastermind, providing strategic & creative support by developing social & email campaigns and handling client campaign requests. Boasting a proven international track record in both areas, she knows the rules of the game: custom-built strategies, discipline regarding implementation, smart creative and in-depth data analysis.

Andrei Costea

Senior Copywriter & Email Marketing Specialist

Wearing two hats at the same time, Andrei writes, publishes, reviews, proofreads and translates any written materials that come his way, as well as lending a hand to our email marketing team. He’s our designated gate-keeper for texts of all kinds, as nothing gets past him.

Catalin Zdircea

Copywriter & Social Media Junior Specialist

Catalin is the kind of copywriter who will search far and wide to find that brilliant idea, that one eureka! moment that results in a unique piece of text, which will create a strong bond between you and your customers. His journalism studies make him a great addition for our team.

Alexandru Podariu

Head of Web Design and Development Team

Alexandru is an experienced Head of Information Technology, with an established history of working in the research industry. He has worked in numerous IT frameworks, from WordPress, PHP, Cascading Style Sheets (CSS), to Magento, Laravel and Prestashop, to name a few.

Alexandru has amassed a considerable portfolio of successful projects, many of which were team-based, offering him the opportunity of honing his leadership & project management skills.

Alexandru Tomescu

System Administrator

Alexandru is our Informatic Systems guru. He ensures that our hardware & software work properly, configures computers & mobile phones, provides support for company-specific software tools such as Office 356, G-suite, Dynamics 365, 3CX, Microsoft Teams, PowerBI, GoToMeeting, Skype for Business and many more.

Moreover, he maintains and configures all of our wireless & wired company networks such as routers (mikrotik and ubiquiti), and access points (ubiquiti unfi and other types). You get the idea: he’s the one who keeps things going. Remote or not.

Vlad Ghirbomean

Graphic designer

Vlad is a talented painter, however he also has an impressive array of graphic design skills, including but not limited to: 2D design, vector design, 3D, video, digital design, as well as a great architectural approach. His artistic formation makes him a fine observer of consumer insights. The combination of know-how, design skills and artistic sensitivity is what makes Vlad a special addition to our team.


Life.lab Building
198 Harbour Esplanade, Suite 606
Melbourne Docklands, VIC 3008, Australia
T: +61 487 316 869